Uyen Ly has been at the heart of Vietnam&apos;s arts and culture scene for more than 20 years as a journalist. Now, as editor of arts and culture platform Hanoi Grapevine, Ly is witnessing a seismic shift as Vietnam&apos;s leaders look towards art and creativity as a resource for growth. Today, she talks about the challenges and opportunities this holds for artists and brands and what you should be looking out for in Vietnam&apos;s art scene right now. This podcast is brought to you by We Create Content - the content agency for global brands in Vietnam. Thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening. 