<a href='https://www.linkedin.com/in/tammyphan/'>Tammy Thi Phan</a> is a Chief Digital Marketing Officer who spent most of her professional life overseas working for some of the biggest global brands. She spent eight years working at Google in Singapore—first as Head of Strategic Partnerships for Southeast Asia, and later as the Country Head of Marketing for Vietnam. She&apos;s now Chief Digital Marketing Officer at one of Vietnam&apos;s largest FMCG-retail conglomerates and is based out of Ho Chi Minh City. Today, Tammy shares what&apos;s wowed her most about her return to Vietnam. We talk about the importance of relationship building, and Vietnam&apos;s quickly changing consumer market. She also offers her top tips for global brands that want to get their marketing right in Vietnam. Spoiler alert: hyperlocal wins. <a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2094312/open_sms">Send us a text</a>If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by <a href='https://wecreatecontent.vn'>We Create Content</a>, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, <a href='https://www.linkedin.com/in/ian-paynton-497ba630/'>on LinkedIn</a>, and follow the podcast on <a href='https://www.instagram.com/ydkvpodcast/'>Instagram</a>, <a href='https://www.tiktok.com/@youdontknowvietnam?is_from_webapp=1&amp;sender_device=pc'>TikTok</a> and <a href='https://x.com/YDKVietnam'>X</a>. A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.